Browsing Department of Marketing by Subject "Brands"
Now showing items 1-2 of 2
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Factors determing the corporate image for GTEL
(BUSE, 2016-11)The study focused on the factors determining corporate image of Gtel. The objectives were to determine corporate behaviour factors that affect corporate image of Gtel, as well as corporate visual identity factors that ... -
The impact of service quality on brand loyalty: a case of Steward Bank Limited:
(BUSE, 2015-11)The research was carried to find out the impact of service quality on brand loyalty, a case of Steward Bank Limited. The purpose of the research was to determine the level of service quality, ...