Browsing Department of Marketing by Subject "Branding (marketing)"
Now showing items 1-5 of 5
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An assessment of the impact of brand equity on customer loyalty: case study of Pool Pump and Filter Centre
(BUSE, 2014)It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision ... -
The impact of corporate social responsibility on brand awareness. Case study of Unilever Zimbabwe Private Ltd.
(BUSE, 2013)The study was carried out on the impact of Corporate Social Responsibility on brand awareness with reference to Unilever Zimbabwe Private Ltd since the research has noted that customers are not aware of the firm’s food ... -
Impact of mobile advertising on brand equity. A case of Kingdom Cell Card
(BUSE, 2015)The aim of this research is to investigate the impact of mobile advertising on brand equity. The objectives of the research are to assess the influence of Mobile Advertising on brand equity dimensions, to establish level ... -
The impact of sports sponsorship on brand equity dimensions: A case of Delta Beverages Limited, Castle Lager brand.
(BUSE, 2015)Castle lager sponsors various kinds of sport but mainly soccer and through the years it has became the representative brand of extreme sports culture social identity in Zimbabwe. Therefore, the paper focuses on ... -
An investigation on the effectiveness of broadband as a brand name at Tel-One
(BUSE, 2014)Telone (Pvt) ltd experienced customer turnover from the period 2009 to 2011 this was due to vandalism the inflation rate at the time. Since 2011 the company managed to introduce a new service called ADSL broadband which ...