Browsing Department of Marketing by Subject "Branding (Marketing)"
Now showing items 1-4 of 4
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An evaluation of the effectiveness of rebranding on business perfromance: The case study of Telecel Zimbabwe
(BUSE, 2013-10)The aim of the study was to evaluate the effectiveness of rebranding on business performance (sales) and the objectives of the study are to identify the causes of rebranding, to determine the effects of rebranding on ... -
An evaluation on the implication of brand equity on the Meikles departmental store
(BUSE, 2010-10)The purpose of this study sought to examine the implication of brand equity on the Meikles stores that is characterised by intense rival competition. As many players are entering the market there is high competition and ... -
The impact of pricing strategies on consumer preference and brand loyalty. A case study of Coldaz Investments (Pvt) Ltd
(BUSE, 2012)The objective of this research is to evaluate the impact of pricing strategies on consumer preference and brand loyalty. The research has been carried out against the background of high competition in the supermarket ... -
The impact of private branding on customer perception of candles. A case study of OK pot ‟O" gold, TM supasaver and Spar savermore in Bindura.
(BUSE, 2012)In the retail sector of Zimbabwe, private brands are viewed as lower priced and hence of inferior quality alternative to manufacturer brands leading to customers shying away from the brands. Therefore, the research wants ...