Browsing Department of Marketing by Subject "Branding"
Now showing items 1-7 of 7
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An assessment of customer perception towards foreign brands in the local market: a case of South African imported home appliances
(BUSE, 2018)The study focused on an assessment of customer perception towards foreign brands in the local market, a case of selected South African home appliances. Foreign brands of electrical goods have found a foothold in the ... -
An assessment of the impact of brand equity on customer loyalty: case study of H2O International Watersafe Solutions
(BUSE, 2017)The aim of this study is to assess the impact that brand equity has on the formation of customer loyalty for water dispensers, H2O brand sold by H2O International and watersafe solution. For the purpose of this study, ... -
The effect of brand image on customer brand loyalty: a case of Innscor fast food outlets
(BUSE, 2014)The study analyzed the impact of brand image on customer brand loyalty. Customer brand loyalty was divided into two variables namely attitudinal and behavioural loyalty. The objectives of the study were to determine ... -
The impact of brand image on consumer purchase behaviour. A case of Schweppes Zimbabwe Limited Mazoe Orange Crush
(BUSE, 2014)The aim of the study was to explore the impact of brand image on consumer purchase behaviour a case of Schweppes of Zimbabwe Limited. The objectives of the study were to explore the relationship between brand image and ... -
The impact of corporate social responsibility on brand loyalty at Econet Joina City Harare
(BUSE, 2017)The research investigated the impact of corporate social responsibility on brand loyalty with reference to Econet Wireless Zimbabwe in Harare’s Central Business District (CBD). The objectives of the study ... -
The impact of social media on brand awareness at TelOne Zimbabwe
(BUSE, 2017)The increase in social media marketing has given rise to competition in the telecommunication industry leaving TelOne at the verge of precipice. This research study attempts to show the impact of ... -
The influence of social media in creating brand awareness and its impact on perceived quality for real estate brands: case of Terezim fortress properties.
(BUSE, 2014)This study’s main aim was to assess on the influence of social media in creating brand awareness and its impact on perceived quality for real estate brands and it focused on Terezim Fortress Properties in particular. ...