Browsing Department of Marketing by Subject "Brand management"

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An examination of customers’ perception of a brand’s ecofriendliness.

Svondo, Bruce M. (BUSE, 2017)

This research provides a brief review of customers’ perception of Saer as an ecofriendly brand using causal design on a population of Harare pump users where a sample of 50 respon dents ...
The impact of brand image on consumer buying behaviour on women health care products (perfumes) : case study of Meikles Mutare

Sango, Lucia Tapiwa (BUSE, 2017)

It is imperative to acknowledge that brand image is an inseparable part of marketing and essential to the companies to create core-competencies as well as building strong brand experience that will impact consumer ...