Browsing Department of Marketing by Subject "Brand loyalty"
Now showing items 1-4 of 4
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An assessment of the impact of brand equity on customer loyalty: case study of H2O International Watersafe Solutions
(BUSE, 2017)The aim of this study is to assess the impact that brand equity has on the formation of customer loyalty for water dispensers, H2O brand sold by H2O International and watersafe solution. For the purpose of this study, ... -
The impact of service quality on brand loyalty: A case of Steward Bank Limited
(BUSE, 2018)The research was done with the aim of figuring out how far service quality impact on brand loyalty, a case of Steward Bank Limited. The objective of the research is to bring out the relationship between service quality ... -
The impact of service quality on brand loyalty: a case of Steward Bank Limited:
(BUSE, 2015-11)The research was carried to find out the impact of service quality on brand loyalty, a case of Steward Bank Limited. The purpose of the research was to determine the level of service quality, ... -
The impact of corporate social responsibility on brand loyalty at Econet Joina City Harare
(BUSE, 2017)The research investigated the impact of corporate social responsibility on brand loyalty with reference to Econet Wireless Zimbabwe in Harare’s Central Business District (CBD). The objectives of the study ...