Browsing Department of Marketing by Subject "Brand image"
Now showing items 1-4 of 4
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The impact of brand image on brand performance a case OneMoney
(BUSE, 2018)The purpose of this study was to determine the Impact of Brand Image on Brand Performance Case of OneMoney. The objectives of the study were to evaluate the brand image of NetOne, to assess the effect of brand ... -
The impact of brand image on consumer buying behaviour on women health care products (perfumes) : case study of Meikles Mutare
(BUSE, 2017)It is imperative to acknowledge that brand image is an inseparable part of marketing and essential to the companies to create core-competencies as well as building strong brand experience that will impact consumer ... -
The impact of brand equity on consumer preferences in funeral industry in Bindura
(BUSE, 2019)The overall aim of the study was to investigate into the impact, the influence of brand equity on consumer preferences in funeral industry. The study was carried out at Bindura Mashonaland Central, Zimbabwe. The study was ... -
The impact of celebrity endorsement on brand image at Nash Paints
(BUSE, 2019-03)The research examines the impact of celebrity endorsement on brand image; a case study of Nash Paints Pvt Ltd. Nash Paints has not been realizing a considerable growth due to great competition it is facing from market ...