Browsing Department of Marketing by Subject "Brand equity"
Now showing items 1-2 of 2
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An assessment of the impact of brand equity on customer loyalty: case study of H2O International Watersafe Solutions
(BUSE, 2017)The aim of this study is to assess the impact that brand equity has on the formation of customer loyalty for water dispensers, H2O brand sold by H2O International and watersafe solution. For the purpose of this study, ... -
The impact of brand equity on consumer preferences in funeral industry in Bindura
(BUSE, 2019)The overall aim of the study was to investigate into the impact, the influence of brand equity on consumer preferences in funeral industry. The study was carried out at Bindura Mashonaland Central, Zimbabwe. The study was ...