Browsing Department of Marketing by Subject "Brand awareness"
Now showing items 1-5 of 5
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Effects of sports sponsorship on brand awareness; a case of Banc ABC, Mount Pleasant, Harare
(BUSE, 2019-03)Banc ABC has faced challenges that have proved to be detrimental in developing its market share in the country due to poor marketing techniques and stiff competition in the Zimbabwean banking industry which resulted in ... -
The impact of online advertising on brand awareness
(BUSE, 2017)Companies are increasingly seeing online advertising as an important medium in reaching out to consumers. The number of Internet users around the world including Zimbabwe in today’s world are increasing as almost ... -
The impact of celebrity endorsement advertisement on brand awareness in Zimbabwe
(BUSE, 2018)This study examined the effect of celebrity endorsement on brand awareness using Nash Paints as the case study. The study was prompted by extreme competition that Nash Paints faced from cheap imports and brand imitations ... -
The impact of perceived service quality and brand awareness: a case study of professional security
(BUSE, 2017)Service quality is increasingly becoming an important aspect pertaining competitiveness of organisations in the services industry all over the world. The aim of this research was to find the impact of service ... -
The impact of social media on brand awareness at TelOne Zimbabwe
(BUSE, 2017)The increase in social media marketing has given rise to competition in the telecommunication industry leaving TelOne at the verge of precipice. This research study attempts to show the impact of ...