Browsing Department of Marketing by Subject "Advertising"
Now showing items 1-10 of 10
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The effectiveness of electronic advertising on brand awareness of Super Quality products
(BUSE, 2013)Since the inception of TV and radio advertising at Mass Trading (MT), there has not been monitoring of how effective the idea is to brand awareness of Super Quality (SQ) products which is their home brand. The aim of the ... -
The effectiveness of outdoor advertising in the tobacco industry: a case of Savanna tobacco
(BUSE, 2012-10)This research sort to analyse the effectiveness of outdoor advertising in the tobacco industry. A case of Savanna tobacco (Pvt) Ltd. The research objectives are, to identify the outdoor advertising strategies used in the ... -
Impact of mobile advertising on brand equity. A case of Kingdom Cell Card
(BUSE, 2015)The aim of this research is to investigate the impact of mobile advertising on brand equity. The objectives of the research are to assess the influence of Mobile Advertising on brand equity dimensions, to establish level ... -
The impact of offensive advertising on customer attitudes towards a brand. A case of condoms
(BUSE, 2018)The research study investigated the impact of offensive advertising on customer attitudes towards a brand. A case of condom. Condoms have been advertised on different media platforms like televisions, radios, magazines ... -
The impact of social axioms on contraceptives adverts: evaluation of university students – case of BUSE
(BUSE, 2019-03)The research was carried out to analyze the impact of social axioms on contraceptives ads evaluation with a case of students at Bindura University of Science Education (2018-2019). The objectives of this study were to ... -
The impact of television advertising on business performance at Chicken Inn.
(BUSE, 2017)This paper presents a study of the impact of television advertising on business performance at Chicken Inn Mutare. There has been an increase in competition within the fast food industry and Chicken Inn has resorted ... -
The influence of values on advertising attitudes. A case study of Truworths.
(BUSE, 2018)The research investigated the influence of values on advertising attitudes, using Truworths, an apparel retailer as the case study. The study aimed at determining consumer values, examining the relationship between ... -
An investigation of the impact of perceived advertising expenditure on brand equity: a case study of Herald Brand for the period August 2013 to July 2014
(BUSE, 2014)The aim of the study was to explore the relationship between consumer’s perceived advertising spending and brand equity a case study of Herald brand and the study was carried out at Zimpapers, Harare branch. The objective ... -
An investigation on the impact of electronic advertising on purchase intent. A case study of Big Catch Construction (PVT) Ltd
(BUSE, 2013-10)The research study was undertaken to investigate the impact of electronic advertising. The research was confined to Bindura, being a case of Big Catch Construction (Pvt) Ltd. The research undertaking was mainly driven by ... -
A study of customer perception on the advertising of condoms
(BUSE, 2017)The study focused on customer perception on condom advertising. The main objective of the research was to establish the relationship between customer perception of condom advertising and condom use, to ...