Browsing Department of Marketing by Author "Chimedza, Shingirai"
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An evaluation on the impact of corporate reputation and business growth. A case of the FBC Bank
Chimedza, Shingirai (BUSE, 2012-10)The research sought to evaluate the impact of corporate reputation and business growth variables (market share, revenue and profitability) using a case study of FBC bank. The research hypothesis aimed at establishing the ...