Browsing Department of Marketing by Author "Chimbangu, Brenda"

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An investigation into the impact of distribution channel length on prices charged to final consumers for beverages: case of Mazoe Orange Crush

Chimbangu, Brenda (BUSE, 2013)

The purpose of the study was to investigate the impact of distribution channel length on prices charged to final consumers for beverages using the case study of Mazoe Orange Crush of Schweppes Zimbabwe Limited and to ...