Browsing Department of Marketing by Issue Date
Now showing items 21-40 of 189
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The effects of service quality on customer outcomes in the hospitality industry. A case of Rainbow Towers hotel.
(BUSE, 2013)The Rainbow Towers Hotel is currently facing a decrease in its market share. The management feels it maybe as a result of poor service quality delivery. The aim of the research is to analyze the impact of service quality ... -
An investigation on the impact of promotion budget on business performance: case of Nicoz Diamond Insurance Limited
(BUSE, 2013)The study was carried out to examine the impact of promotional budget on business performance with reference to NicozDiamond Insurance Limited (NDI). The study was guided by the following objectives; to establish the ... -
The effectiveness of electronic advertising on brand awareness of Super Quality products
(BUSE, 2013)Since the inception of TV and radio advertising at Mass Trading (MT), there has not been monitoring of how effective the idea is to brand awareness of Super Quality (SQ) products which is their home brand. The aim of the ... -
An assessment of the impact of manufacturing information systems on product quality-A case of Nash Paints (Pvt) Ltd
(BUSE, 2013-08)Nash Paints has been producing poor quality products. The purpose of the study was to assess the impact of manufacturing information systems on product quality, the objectives were to identify the manufacturing information ... -
The impact of business ethics on customer brand loyalty: a case study of NMBZ
(BUSE, 2013-10)The aim of the study was to determine the impact of business ethics on customer brand loyalty. NMBZ was used as a case study against the background of criticisms for unethical practices in the past decade such as externalization ... -
An investigation on the effects of corporate social responsibility on consumer attitudes and behaviour intentions. A case study of Verspak
(BUSE, 2013-10)This research was an investigation into the effects of corporate social responsibility on customer attitude and behavioral intentions , using a case study of Versapak Zimbabwe .The major objectives of the research were to: ... -
An investigation on the impact of electronic advertising on purchase intent. A case study of Big Catch Construction (PVT) Ltd
(BUSE, 2013-10)The research study was undertaken to investigate the impact of electronic advertising. The research was confined to Bindura, being a case of Big Catch Construction (Pvt) Ltd. The research undertaking was mainly driven by ... -
The impact of public relations on corporate image: a case study of Zimbabwe fertiliser company (ZFC) private limited
(BUSE, 2013-10)This study was carried out to assess the impact of public relations on corporate image focusing on distributors and employees. This research was largely motivated by an increase in the termination of distribution contracts ... -
The impact of differentiation strategy on business performance in the money transfer sector
(BUSE, 2013-10)The researcher focused on differentiation strategy and its impact on business performance in the money transfer sector. Differentiation strategy was considered to be critical for the efficient operations of the organisations, ... -
The role of gender in family buying behaviour of houses. A case of TEREZIM Fortress properties
(BUSE, 2013-10)The research study was undertaken to describe the role of gender in family buying behaviour of houses and was confined to Waterfalls Suburb, being a case of Terezim Fortress Properties. The major driver of this research ... -
An assessment on the effectiveness of customer service. A case of Barclays bank Bindura
(BUSE, 2013-10)The service encounter has quite rightly been described as the Moment of Truth (MOT). It is that moment in time when an employee of an organisation directly interacts with a customer or potential customer. That interaction ... -
A survey on the impact of sales promotion on profitability of retailers. A case study of OK Zimbabwe from 2009-2013
(BUSE, 2013-10)The study primarily sought to survey the impact of sales promotion on profitability of retailers. The main objectives of the study were to establish the sales promotion techniques being used by retailers, to establish ... -
An evaluation of the effectiveness of rebranding on business perfromance: The case study of Telecel Zimbabwe
(BUSE, 2013-10)The aim of the study was to evaluate the effectiveness of rebranding on business performance (sales) and the objectives of the study are to identify the causes of rebranding, to determine the effects of rebranding on ... -
The impact of brand image on consumer purchase behaviour. A case of Schweppes Zimbabwe Limited Mazoe Orange Crush
(BUSE, 2014)The aim of the study was to explore the impact of brand image on consumer purchase behaviour a case of Schweppes of Zimbabwe Limited. The objectives of the study were to explore the relationship between brand image and ... -
The effectiveness of internal public relations on employee performance in the banking sector (case study of Agribank, Zimbabwe)
(BUSE, 2014)The subject of this study was to examine internal public relations within banking sector its relations with employee performance. The aim was to find if employee motivation and internal communication has impact on employee ... -
The impact of telecommunications mobile money transactions on customer trust in Zimbabwe
(BUSE, 2014)Customer trust is key ingredients in every business transaction especially in mobile money transaction where the environment is unfamiliar. Organisations that yield a high rate of customer trust have a good competitive ... -
The impact of relationship marketing on customer satisfaction: case study of The Herald newspaper at Zimpapers Limited.
(BUSE, 2014)In the present era, relationship marketing plays a vital role in the day to day running of the business. Most businesses are now concerned in building relationships with their customers due to intense competition in most ... -
An assessment of the impact of customer care on business performance. A case of LabourSave investments
(BUSE, 2014)The aim of the study was to determine the impact of customer care on business performance (sales and profit) and to identify the reasons for poor internal marketing. LabourSave Investments was used as a case study against ... -
An investigation of the impact of perceived advertising expenditure on brand equity: a case study of Herald Brand for the period August 2013 to July 2014
(BUSE, 2014)The aim of the study was to explore the relationship between consumer’s perceived advertising spending and brand equity a case study of Herald brand and the study was carried out at Zimpapers, Harare branch. The objective ... -
The effect of brand image on customer brand loyalty: a case of Innscor fast food outlets
(BUSE, 2014)The study analyzed the impact of brand image on customer brand loyalty. Customer brand loyalty was divided into two variables namely attitudinal and behavioural loyalty. The objectives of the study were to determine ...