Browsing Department of Marketing by Title
Now showing items 21-40 of 189
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An assessment on the effectiveness of customer service. A case of Barclays bank Bindura
(BUSE, 2013-10)The service encounter has quite rightly been described as the Moment of Truth (MOT). It is that moment in time when an employee of an organisation directly interacts with a customer or potential customer. That interaction ... -
An assessment on the impact of consumerism on business performance. A case study of Bakers Inn Zimbabwe
(BUSE, 2012-10)Consumerism has become one of the main drivers of price and product quality in the bakery industry in many countries. Researchers have investigated different marketing mix elements to try and explain the effects of ... -
An assessment on the impact of servicescape on customer outcome: a case of Pandhari Hotel, Harare
(BUSE, 2016-11)This research investigated the impact of servicescape on customer outcome at Pandhari Hotel Harare. There has been an increase in competition within the hotel industry. Managers at Pandhari are continually maintaining ... -
Awareness and usage of mobile money in Bindura
(BUSE, 2014)This paper reports on a study that was undertaken to assess consumer awareness, usage level and the factors that drive and inhibit the use of mobile money in Bindura. A stratified sampling technique was adopted and a ... -
Constraints of franchising in the fast food industry in Harare, 2013-2016
(BUSE, 2017)The study investigated the challenges faced by fast food franchises in the city of Harare. The main objective of the study sought to establish the challenges faced by fast food franchises in Harare and to suggest ... -
Customer satisfaction in the public health sector: a case study of Mvurwi general hospital
(BUSE, 2014-04)The purpose of the study was to cover aspects of customer satisfaction in the public health sector in the Zimbabwean context. The objectives of the study were, to identify the most significant factors for customer satisfaction ... -
The effect of one payment system on customer retention at Engen Petroleum Zimbabwe
(BUSE, 2017)This paper presents a study of the effect of electronic payment system on customer retention at Engen Petroleum Zimbabwe. There has been an increase in competition within the petroleum industry. Managers ... -
The effect of product innovation on financial performance. a case study of Astro Mobile Zimbabwe
(BUSE, 2017)Product Innovation has become a necessity and area of interest to firms in various industries of developing economies, as current products are continuously vulnerable to threats of substitute products, new entrants ... -
The effect of brand image on customer brand loyalty: a case of Innscor fast food outlets
(BUSE, 2014)The study analyzed the impact of brand image on customer brand loyalty. Customer brand loyalty was divided into two variables namely attitudinal and behavioural loyalty. The objectives of the study were to determine ... -
Effect of counterfeiting on the demand of original luxury electronic brands: A case study of TV Sales and Home
(BUSE, 2016-11)The study was focusing on the effect of counterfeiting on the demand of original brands using a case of TV Sales and Home. The objective of the research was to find whether counterfeit affect the demand ... -
Effect of location on business performance
(BUSE, 2019-03)This study was carried out to evaluate the effects of location on business performance in the retail industry. In this study First Pack Beverly Court was used as the case study. The study was motivated by low sales at ... -
The effectiveness of corporate social responsibility in enhancing corporate reputation at Aptics Trading Pvt Ltd.
(BUSE, 2016-11)The study investigates the effectiveness of Corporate Social Responsibility (CSR) in enhancing corporate reputation using the case of Aptics Trading Pvt Ltd. Causal research design was used to determine how corporate ... -
Effectiveness of internet marketing on enrolment: a case of Barnies Group of Schools
(BUSE, 2017)Internet Marketing plays a critical role in generating revenue to a firm. In this generation, it is a must to adopt and appreciate technology as customers’ tastes and preferences continue to change. This research ... -
The effectiveness of marketing campaigns expenditure in influencing driver behavior in Zimbabwe during the year September 2014 to August 2015
(BUSE, 2017)The study focused on the effectiveness of marketing campaigns expenditure in influencing drivers’ behavior in Zimbabwe during the year September 2014 to August 2015. The main objective of the research was to find ... -
Effectiveness of the works council in resolving workplace disputes: case study of ZETDC, Harare Region
(BUSE, 2017)This study focused on the evaluation of the effectiveness of the works council in resolving workplace disputes focusing on ZETDC, Harare Region. Interviews and questionnaires were used in the process of data collection. ... -
The effectiveness of social media as a marketing tool: case study of The Herald newspaper
(BUSE, 2016-11)The goal of this study is to determine the effectiveness of social media as a marketing tool. Successful marketing strategies results in increased sales and profits for the organisation. But for the strategies to ... -
The effectiveness of electronic advertising on brand awareness of Super Quality products
(BUSE, 2013)Since the inception of TV and radio advertising at Mass Trading (MT), there has not been monitoring of how effective the idea is to brand awareness of Super Quality (SQ) products which is their home brand. The aim of the ... -
The effectiveness of internal public relations on employee performance in the banking sector (case study of Agribank, Zimbabwe)
(BUSE, 2014)The subject of this study was to examine internal public relations within banking sector its relations with employee performance. The aim was to find if employee motivation and internal communication has impact on employee ... -
The effectiveness of online advertising on sales perfomance
(BUSE, 2019-03) -
The effectiveness of outdoor advertising in the tobacco industry: a case of Savanna tobacco
(BUSE, 2012-10)This research sort to analyse the effectiveness of outdoor advertising in the tobacco industry. A case of Savanna tobacco (Pvt) Ltd. The research objectives are, to identify the outdoor advertising strategies used in the ...