Browsing Department of Marketing by Title
Now showing items 179-189 of 189
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The relationship between the social axioms and contraceptive attitudes among students at Bindura University of Science Education
(BUSE, 2018)This study was aimed at assessing the nature of causation between the dimensions of the social axioms and the attitudes toward condoms, with respect to university students at Bindura University of Science Education ... -
The relationship between contraceptive attitudes and contraceptive adoption in Mbare High Density Suburb
(BUSE, 2017)The purpose of the study was to determine the association between contraceptive attitudes and contraceptive adoption and to determine the relationship between age and contraceptive adoption. A sample size ... -
The relationship between customer outcomes and market share in the Internet access provision industry
(BUSE, 2017)High levels of competition in most industries in Zimbabwe forces organizations to produce high quality products and services so as to safeguard their share of the market from rivals. This study focuses on finding ... -
The relationship between optimum stimulation level and consumer choices of properties
(BUSE, 2017)This study evaluated the relationship between optimum stimulation level and consumer choice of properties. The research arises from the changes in consumer tastes and preferences, social and ... -
The role of customer experience management in influencing customer loyalty and satisfaction in fast food industry.
(BUSE, 2018)In consideration to challenges that the Fast Food industry is facing, the researcher emphasizes that future success of the industry relies upon the delivering of unique service experience. More so, it ... -
The role of customer perception on satisfaction with healthcare service at Mabvuku polyclinic
(BUSE, 2019-03)The main focus of the study is to investigate the role of customer perception on satisfaction with healthcare service at Mabvuku Polyclinic. “The main objectives of the research are to ascertain the relationship between ... -
The role of gender in family buying behaviour of houses. A case of TEREZIM Fortress properties
(BUSE, 2013-10)The research study was undertaken to describe the role of gender in family buying behaviour of houses and was confined to Waterfalls Suburb, being a case of Terezim Fortress Properties. The major driver of this research ... -
A study of customer perception on the advertising of condoms
(BUSE, 2017)The study focused on customer perception on condom advertising. The main objective of the research was to establish the relationship between customer perception of condom advertising and condom use, to ... -
A study on the impact of nutritional labelling on consumer buyer behaviour: a case on genetically modified foods
(BUSE, 2016-11)This study was aimed at determining the impact of nutritional labelling on consumer buyer behaviour and to determine the level of awareness on pre-packaged food labelling information among consumers in Harare, their ... -
A survey on the impact of sales promotion on profitability of retailers. A case study of OK Zimbabwe from 2009-2013
(BUSE, 2013-10)The study primarily sought to survey the impact of sales promotion on profitability of retailers. The main objectives of the study were to establish the sales promotion techniques being used by retailers, to establish ... -
To examine the impact of customer retention on financial performance: (a case study of Telone)
(BUSE, 2016-11)Customer retention has become a very buzzword among both worlds of practitioners and academics due to its significant impact toward the improvement in firm performance. Even though firm performance is normally ...