Browsing Department of Marketing by Title
Now showing items 61-80 of 189
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Identifying service quality gaps in Zimbabwe’s banking sector
(BUSE, 2018)The study was focusing on identifying service quality gaps that exist in Zimbabwe’s banking sector, using Banc ABC Bindura as the case study. The main objective of the research was to find whether the gaps exist in ... -
The impact of brand image on brand performance a case OneMoney
(BUSE, 2018)The purpose of this study was to determine the Impact of Brand Image on Brand Performance Case of OneMoney. The objectives of the study were to evaluate the brand image of NetOne, to assess the effect of brand ... -
The impact of brand image on consumer buying behaviour on women health care products (perfumes) : case study of Meikles Mutare
(BUSE, 2017)It is imperative to acknowledge that brand image is an inseparable part of marketing and essential to the companies to create core-competencies as well as building strong brand experience that will impact consumer ... -
The impact of consumer innovativeness on mobile phone buying behavior at Econet (Pvt) Ltd
(BUSE, 2017)The research study was conducted to determine the impact of consumer innovativeness on mobile phone buying behavior with reference to Econet Zimbabwe customers .Causal research design was used to find out how ... -
The impact of CRM on market share at National Handling Services Private Limited.
(BUSE, 2018)The research examined the impact of CRM on market share at National Handling Services Private Limited. National Handling Services Private Limited has been experiencing an unprecedented decline in its market ... -
The impact of customer retention strategies on business performance, case study of Old Mutual Life Assurance, Harare
(BUSE, 2017)The study examined the impact of customer retention strategies on organizational performance at Old Mutual Life Assurance Company. Old Mutual Life Assurance Company was facing a dramatic decline in its market ... -
The impact of green marketing on consumer attitudes and perceptions
(BUSE, 2018)This research presents a study of the impact of green marketing on consumer attitudes and perceptions at Zuva Petroleum located in Harare, corner SamoraMachel and Fourth Street. The purpose of this research ... -
The impact of online advertising on brand awareness
(BUSE, 2017)Companies are increasingly seeing online advertising as an important medium in reaching out to consumers. The number of Internet users around the world including Zimbabwe in today’s world are increasing as almost ... -
The impact of private brands on competitive advantage in the retail sector. Case study of Choppies Bindura
(BUSE, 2018)The study focused on the impact of private brands on retail competitiveness at Choppies Bindura and seek to establish the usefulness of private brands on a retail supermarket as a strategic tool for it to acquire ... -
The impact of relationship marketing on customer loyalty as implemented by telecommunication companies in Zimbabwe. A case of Econet wireless 2009-2014
(BUSE, 2017)The Zimbabwean telecommunication industry is characterized by intense completion with Econet wireless the giant in the industry. The study reports the impact of relationship marketing on customer loyalty in ... -
The impact of salespersons’ personality on job performance, the case of Tanroy Engineering
(BUSE, 2017)The aim of this research was to assess the impact of salespersons’ personality on job performance at Tanroy Engineering. The major objectives were to examine the relationship between salespersons’ ... -
The impact of service quality on brand loyalty: A case of Steward Bank Limited
(BUSE, 2018)The research was done with the aim of figuring out how far service quality impact on brand loyalty, a case of Steward Bank Limited. The objective of the research is to bring out the relationship between service quality ... -
The impact of service quality on brand loyalty: a case of Steward Bank Limited:
(BUSE, 2015-11)The research was carried to find out the impact of service quality on brand loyalty, a case of Steward Bank Limited. The purpose of the research was to determine the level of service quality, ... -
The impact of service quality on customer satisfaction in the public sector: a case study of the Registrar General’s Department.
(BUSE, 2016-11)Private institutions have seen the significance of service quality and its importance to the achievement of customer satisfaction. A number of studies have been carried to to explore the relationship between ... -
The impact of social network marketing on consumer behaviour at NetOne (Pvt) Ltd.
(BUSE, 2018)High levels of competition in most industries in Zimbabwe are forcing organizations to adopt to marketing oriented developments and activities so as to safeguard their share of the market from rivals. This study ... -
The impact of online advertising on OneFusion brand awareness.
(BUSE, 2018)This study focused on determining the impact of online advertising on OneFusion brand awareness with specific reference to NetOne (Pvt) Ltd Zimbabwe. The main objectives were to determine if there is a relationship ... -
Impact of relationship marketing on customer loyalty in banks: case study of Ecobank personal banking
(BUSE, 2017)The research investigated the impact of relationship marketing on customer loyalty. The main objective of carrying out the study was to determine the impact of relationship marketing on customer loyalty at Ecobank. ... -
The impact of celebrity endorsement advertisement on brand awareness in Zimbabwe
(BUSE, 2018)This study examined the effect of celebrity endorsement on brand awareness using Nash Paints as the case study. The study was prompted by extreme competition that Nash Paints faced from cheap imports and brand imitations ... -
The impact of ambient conditions on customer satisfaction at Harare Chicken Slice.
(BUSE, 2014)This paper presents a study of the impact of ambient conditions on customer satisfaction at Harare Chicken Slice. There has been an increase in competition within the restaurant industry. Managers at Chicken Slice are ... -
The impact of brand equity on consumer preferences in funeral industry in Bindura
(BUSE, 2019)The overall aim of the study was to investigate into the impact, the influence of brand equity on consumer preferences in funeral industry. The study was carried out at Bindura Mashonaland Central, Zimbabwe. The study was ...