Browsing Department of Marketing by Title
Now showing items 27-46 of 189
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The effect of one payment system on customer retention at Engen Petroleum Zimbabwe
(BUSE, 2017)This paper presents a study of the effect of electronic payment system on customer retention at Engen Petroleum Zimbabwe. There has been an increase in competition within the petroleum industry. Managers ... -
The effect of product innovation on financial performance. a case study of Astro Mobile Zimbabwe
(BUSE, 2017)Product Innovation has become a necessity and area of interest to firms in various industries of developing economies, as current products are continuously vulnerable to threats of substitute products, new entrants ... -
The effect of brand image on customer brand loyalty: a case of Innscor fast food outlets
(BUSE, 2014)The study analyzed the impact of brand image on customer brand loyalty. Customer brand loyalty was divided into two variables namely attitudinal and behavioural loyalty. The objectives of the study were to determine ... -
Effect of counterfeiting on the demand of original luxury electronic brands: A case study of TV Sales and Home
(BUSE, 2016-11)The study was focusing on the effect of counterfeiting on the demand of original brands using a case of TV Sales and Home. The objective of the research was to find whether counterfeit affect the demand ... -
Effect of location on business performance
(BUSE, 2019-03)This study was carried out to evaluate the effects of location on business performance in the retail industry. In this study First Pack Beverly Court was used as the case study. The study was motivated by low sales at ... -
The effectiveness of corporate social responsibility in enhancing corporate reputation at Aptics Trading Pvt Ltd.
(BUSE, 2016-11)The study investigates the effectiveness of Corporate Social Responsibility (CSR) in enhancing corporate reputation using the case of Aptics Trading Pvt Ltd. Causal research design was used to determine how corporate ... -
Effectiveness of internet marketing on enrolment: a case of Barnies Group of Schools
(BUSE, 2017)Internet Marketing plays a critical role in generating revenue to a firm. In this generation, it is a must to adopt and appreciate technology as customers’ tastes and preferences continue to change. This research ... -
The effectiveness of marketing campaigns expenditure in influencing driver behavior in Zimbabwe during the year September 2014 to August 2015
(BUSE, 2017)The study focused on the effectiveness of marketing campaigns expenditure in influencing drivers’ behavior in Zimbabwe during the year September 2014 to August 2015. The main objective of the research was to find ... -
Effectiveness of the works council in resolving workplace disputes: case study of ZETDC, Harare Region
(BUSE, 2017)This study focused on the evaluation of the effectiveness of the works council in resolving workplace disputes focusing on ZETDC, Harare Region. Interviews and questionnaires were used in the process of data collection. ... -
The effectiveness of social media as a marketing tool: case study of The Herald newspaper
(BUSE, 2016-11)The goal of this study is to determine the effectiveness of social media as a marketing tool. Successful marketing strategies results in increased sales and profits for the organisation. But for the strategies to ... -
The effectiveness of electronic advertising on brand awareness of Super Quality products
(BUSE, 2013)Since the inception of TV and radio advertising at Mass Trading (MT), there has not been monitoring of how effective the idea is to brand awareness of Super Quality (SQ) products which is their home brand. The aim of the ... -
The effectiveness of internal public relations on employee performance in the banking sector (case study of Agribank, Zimbabwe)
(BUSE, 2014)The subject of this study was to examine internal public relations within banking sector its relations with employee performance. The aim was to find if employee motivation and internal communication has impact on employee ... -
The effectiveness of online advertising on sales perfomance
(BUSE, 2019-03) -
The effectiveness of outdoor advertising in the tobacco industry: a case of Savanna tobacco
(BUSE, 2012-10)This research sort to analyse the effectiveness of outdoor advertising in the tobacco industry. A case of Savanna tobacco (Pvt) Ltd. The research objectives are, to identify the outdoor advertising strategies used in the ... -
The effectiveness of service quality as a strategy for enhancing customer loyalty. A case study of Harare Municipal Funeral Service (HMFS)
(BUSE, 2019-03)The research investigated the effectiveness of service quality as a strategy for enhancing customer loyalty with reference to Harare Municipal Funeral Service. The objectives of the study were to determine the relationship ... -
The effectiveness of social networks in managing customer relationships at Meikles hotel Harare.
(BUSE, 2016-11)In today’s world, companies are trying to adapt to the use of social networks in order to fight away competition and create mutual relations with customers. Hence this research focuses on finding the effectiveness of ... -
The effectiveness of using Short Message Service (SMS) Edgars instalment platform as a way of meeting customer satisfaction
(BUSE, 2017)The study focused on the effectiveness of using SMS Edgars instalment platform as a way of meeting customer satisfaction at Edgars stores Ltd. The main objective of the research was to find SMS instalment platform ... -
The effects of employee smiling on customer satisfaction at Steward Bank Avondale branch
(BUSE, 2018)The study was focusing on the impact of employee smiling on customer satisfaction at Steward Bank. The main objective of the research was to find the effects of employee smiling on customer satisfaction ... -
The effects of sales promotion strategies on customers purchasing intentions at Beta Bricks Zimbabwe
(BUSE, 2017)The study was to determine the effects of sales promotion strategies on customers purchasing intensions with special reference to Beta bricks Zimbabwe. The main aim of the study was to measure the ... -
The effects of humor advertising on consumer brand perception – a case of Delta Corporation
(BUSE, 2018)The research study investigate the impact of humour advertising and its extensive effects in creating brand perception among customers. Quantitative method which uses causal research design was used to a sample of ...